Though countless businesses around the country are implementing new practices to reduce their environmental impact, the carbon-emitting necessity of travel is often beyond their control. Even the greenest of employees find themselves towing briefcases filled with recycled paper onto an airplane that burns nearly a gallon of fuel every second. Those individuals traveling to Asheville, North Carolina, however, can fly through clean skies with a clean conscience. Thanks to the innovative Asheville Offset program of the Asheville Area Chamber of Commerce’s Convention and Visitors Bureau, visitors have the opportunity to counteract carbon emissions produced from their travel. Through this program, Asheville can continue to protect the great natural amenities that have supported a tourist economy for decades.